Thaynne Swimwear

Shopify Store Setup + Theme Customization

About The Company

Thaynne Freitas, the Brazilian founder of Thaynne Swimwear, was inspired by her mother’s work in fashion, growing up around swimwear sales.

Brazil’s deep connection to beach culture shaped her vision. After moving to Ibiza, she reimagined swimwear as more than functional, focusing on creating pieces celebrating individuality and beauty.

Thaynne Swimwear combines bold designs, vibrant colours, and sustainable practices, using eco-friendly packaging and Oeko-Tex certified fabrics.

Each swimsuit is crafted in Brazil with a commitment to quality, comfort, and lasting wear, embodying freedom and the spirit of summer.

About the Shopify Project

We carried out several development tasks for the Thaynne Swimwear e-commerce store to enhance functionality and user experience.

We configured a premium Shopify Store 2.0, optimizing its performance and customizability. Metafield Swatches were implemented on Product Detail Pages (PDP) and across all product listings, allowing customers to view available colour options easily.

We added a dynamic colour message feature in the quick add-to-cart function, improving clarity for customers.

A promotional banner was also integrated between products on the Product Listing Pages (PLP).

Additionally, we developed a split title logic for better content organization.

To enhance functionality, we integrated several apps from the Shopify Marketplace, including Hubspot, and Instafeed.