It’s lava was founded in the fall of 2019 with a vision to craft the quintessential accessory for daily life. They perceive fashion as a means of self-expression and empowerment, embodying both confidence and security. Thus, a handbag emerged as the ideal vehicle to fulfill their mission: to seamlessly accompany every woman through her everyday journey.

The inception of It’s lava stemmed from the persona of Sara Baceiredo, an indomitable force akin to a volcano. Confident, dynamic, and resolute, she epitomizes the essence of all those who possess an It’s lava bag—an embodiment of volcanic strength.

Much like a volcanic eruption, when It’s lava surges forth, it leaves an indelible mark, overcoming obstacles without restraint. This spirit defines It’s lava. And yes, in case you’re wondering, all their handbags bear the names of volcanoes.